Always wanted In-House Marketing Operations We will build your entire team for you: Hire, Train, Strategize and Measure Success!
We have helped build over 100 marketing operations. With Marketing Chiefs building your own marketing staff is a breeze!
At Marketing Chiefs, we understand the critical role that a well-equipped marketing team plays in driving business success. Our specialized experts staff and nurture a marketing team tailored to your unique needs. Whether you’re a startup aiming to establish your brand presence or an established enterprise seeking to revitalize your marketing strategies, we’re here to partner with you every step of the way.
Crafting Your Marketing Plan
The cornerstone of our approach is a meticulously crafted, comprehensive marketing plan. We recognize that every business is distinct, so we take the time to understand your objectives, target audience, and industry landscape. Through collaborative consultation, we outline the marketing campaigns and tasks essential for achieving your goals.
Optimizing Resource Allocation
One of the pivotal aspects of our methodology involves optimizing resource allocation. We recognize that while certain tasks may be ideally suited for internal execution, others can benefit from outside expertise. By evaluating factors such as your marketing budget, business category, and internal bandwidth, we ascertain the most effective allocation of resources.
Harnessing the Power of In-House Talent
For clients seeking to maximize performance, maintain full control, and enhance marketing ROI, we advocate for the strategic deployment of in-house marketing staff. Allocating a fraction of your budget to nurture your dedicated team members can yield substantial dividends in terms of agility, responsiveness, and cost-effectiveness.
Why Choose Marketing Chiefs?
Specialized Expertise
Our team is composed of seasoned professionals with a wealth of experience in diverse marketing domains.
Tailored Solutions
We customize our approach to align seamlessly with your business objectives and operational requirements.
Continuous Support
We go beyond staffing, offering you ongoing support and guidance to empower your marketing team and drive sustained growth.
Navigating the Challenges of Internal Marketing Staff for Home Service Companies
For many companies, the idea of hiring internal staff to handle marketing tasks can seem daunting. Several factors contribute to the hesitation people have and make it less viable for many businesses.
What Marketing Chiefs do differently to make you WANT to have dedicated marketing staff! Here's how we're changing the game:
Chiefs Marketing Academy: Real Training for Real Results
Say goodbye to staff uncertainty when you say hello to professional-grade marketing training.. Our Chiefs Marketing Academy offers comprehensive training courses designed to elevate your staff to the next achievement level. From fundamental marketing principles to advanced implementation strategies, we provide the tools and knowledge your team needs to excel.
Affordability Without Compromise
Hiring dedicated marketing staff doesn’t have to break the bank. With Marketing Chiefs, affordability is built-in. We offer flexible options, including part-time positions and remote work arrangements. Plus, by tapping into our global network, you can access top-tier talent at a fraction of the cost of traditional US labor.
Task Outlining, Training, and Consultation
We’re not just here to help you hire staff; we’re here to ensure their success. Marketing Chiefs will work with you to outline the tasks and objectives that need to be executed by your internal team. We provide ongoing training, consultation, and performance testing to ensure that your staff is equipped to deliver exceptional results.
Streamlined Hiring Process
Skip the headache of sourcing talent and writing job descriptions. With Marketing Chiefs, we handle the entire hiring process for you. From identifying candidates to conducting interviews and negotiating hiring terms, we’ll get your dedicated marketing staff onboarded quickly and seamlessly.
Effortless Team Management
Building an in-house marketing team shouldn’t be a hassle. With Marketing Chiefs at the helm, we do all the heavy lifting. We oversee your team, manage performance, and ensure alignment with your marketing objectives. Plus, the cost savings you’ll enjoy by working with us more than covers our services.
Content Creation and Management
Search Engine Optimization (SEO)
Social Media Marketing
Brand Management and Strategy Development
Analytics and Performance Tracking
Email Marketing Campaigns
Top tasks and marketing objectives being staff and trained to be executed by internal staff:
Reputation Management
Reviews make our world go round. Like it or not, one’s reputation is largely decided by a review rating. You know people care about your reviews, it’s important to keep a consistent stream of reviews to help your Google Maps Profile and your Local Service Ads rank. All reviews should be responded to internally and personalized, but that’s especially true for negative reviews. There are software’s that can help with the reputation management process but the overall effort is internal. The good news is that we can train your existing staff so they know everything they need to in order to make sure your reputation performs.
Local Service Ads Management
This Pay Per Lead program with Google is by far the hottest lead buying program for home service companies anywhere online. It is 100% free to set up, super easy to operate internally. To manage this service properly staff must document bookings and completed jobs, listen to and dispute calls and even send out unique review links. This is definitely a service any business should manage internally and Marketing Chiefs has the ability to train your staff to manage it better than any marketing company out there!
Social Media Publishing
If your company needs to keep its brand up to date on the primary social media platforms (Facebook, Instagram, etc) then it is best to use unique content. Selfies with a happy client, before and after pictures, pics of just being on jobs and/ or any other company update. Usually when a business hires a marketing service provider to publish content to their social media platforms they become less involved in the process. It often takes as much time to organize your unique images and writings to send to your marketing provider as it does to just publish it yourself. This service is best kept internal for most companies.
Existing & Past Client Email / Text campaigns
Who likes writing something to send to their existing clients? If you are the owner of a company reading this… likely not you. However, some things need to come from ownership. What is said every month to your list of all existing and past clients is a really big deal. Branding goes beyond a banner or logo or tagline. Powerful branding comes from the owner’s personality for the majority of all companies. Each month you should decide the direction of the messaging you want to go out to all of your audience. Then it’s a matter of writing (with chat GPT it’s a breeze) and loading the message, clicking send to get it done. There is no need to over complicate this process and it should be handled internally.
Ads Management
Digital ads management is a scary world. Other than a casino, you will be hard pressed to find another area where you can lose so much money so fast and have nothing to show for it. Primary pay per click ads management is the most horrifying for a business owner to consider running with internal staff. However, there are levels of complexity to everything. Google Ads has an ad management system called a Smart Campaign that is designed to be very easy to manage even friendly to low budgets. Yelp Ads management is a breeze from an “Ads Management” standpoint, the main work is creating the offering and leads once you get them… which is where most fail. Angies, Home Advisor and Next Door Ads management is not difficult. There are many forms of Ads Management online and you will usually have greater success micro managing them all in house rather than hiring a marketing company to manage.
And More
What else do we usually plan for internal staff to handle? Direct (physical) mail campaigns are very underrated and with the ability to hit a house with a postcard mailer for 15 cents DELIVERED, don’t get us started! This needs to be coordinated internally through the USPS EDDM service but the graphic design work would be likely hired out. Coordinating local radio ad placements, billboard placements, door hanger programs, partnership outreach and referral programs should be executed internally. No worries though, Marketing Chiefs can oversee all of this!
Reach Out & Transform Your Revenue Today
Connecting with our expert team has never been simpler. Whether you have a burning question, seek immediate assistance, or are ready to embark on a revenue transformation journey, we’re just a click away.
